Meet Sandy's Family

Sandy was born to support parents in everyday family life and to show children fantastic worlds of adventure.

We are a young Swiss company working hard to bring the most adorable companion in the world to your home as soon as possible.

Sandy's story

May 2016...and the world suddenly turns upside down.

At least that's how it was for Marc and his family when they received the shock diagnosis. Their son Dexter had been diagnosed with cancer - and he was only two years old! The doctors could not possibly operate on the little boy because the tumour was the size of a grapefruit at that point.

After months of treatment, the first relieving news came: the tumour shrank to the size of a tangerine. Dexter could finally be operated on! After four long hours of waiting...waiting...waiting, the stone finally fell from his heart: the operation was a complete success and the tumour was completely removed. And Dexter? Three days after the operation, he was already walking through the hospital again and beaming with Marc.

After this nerve-wracking and painful experience, it was clear to Marc: he had to do something for the parents in this world. He wanted to create something useful and intelligent that would support parents in their everyday lives. From parents for parents.

This is exactly how Sandy was finally born. And with this enchanting product also something more, namely the Sandy family. A family that, together with Marc, brings his vision to life.

Because we care.

Milestones

April 2017 – First Product Design

As early as 2017, the first product design for Sandy, still very functional in appearance, was completed. Although still a long way from today’s “most adorable baby monitor in the world”, this design laid the perfect foundation for Sandy’s electronics and software development.

June 2018 – An emotive look & the foundation of the company

Sandy gets a bit of character! This is our product design one year on from our first try. Sandy, then known as Benny, gets some feet, some little arms and the unique sleeping cap for the first time. What’s more, he not only gets a face, but can now be operated much more easily thanks to the integrated display and touchscreen. On June 19, 2018, Marc founds DOKOKI AG!

April 2019 – Smartphone operation

So that you can be closer to your loved ones with Sandy from anywhere in the world (where there is an internet connection), Sandy is connected to a smartphone app in spring 2019. This will allow parents, grandparents or even family friends to see and hear how the little one is getting on.

October 2019 – Our Office

An important milestone for DOKOKI AG. After months of working with our developers over video calls and Marc and Tobias being stuck in a 5m² room, moving into our own office is both a cause for celebration in itself and a huge boost to our productivity.

March 2020 – Sandy - the most adorable baby monitor

While everyone else is working diligently at developing technology and software, Sandy is achieving his final shape. Cute little guy, isn’t he? From this point on, the achievements come thick and fast. Preparations for the launch are in full swing; at the same time, the ‘DOKI’ buttons are born and the baby monitor becomes an audio player as well. Work proceeds apace, and it’s only getting faster.

November 2020 – Pre-orders open

Sandy’s family keeps on growing! Our team of 13 employees ensures that a fully developed Sandy will be ready go in 2021. To be sure we can handle the initial production batch of 1000 Sandys, our pre-order phase begins six months beforehand, on November 4, 2020. This gives trendsetters and early adopters the opportunity to pre-order one of the first Sandys in advance at an early-bird price.

February 2021 – Production started

Sandy is getting closer to the long-awaited delivery! Production of our most adorable baby monitor (1000 units) has finally started; new features are being added to the software. At the same time, the final designs for the packaging and accessories are being completed.

March 2021 – 1000 Sandys SOLD OUT

Sandy’s first 1000 owners have been decided. There are only a few weeks left and then many families will be enlarged by one member. In addition, the My Sandy website receives the Trusted Shop seal of approval.

August 2021 - Delivery 1000 Sandys

After Sandy had to do an extra round, the most adorable baby monitor in the world is ready for the world. The delivery of the first 1000 Sandys has begun and now accompanies many children to sleep.